1. Introduction
Lead to Perform (hereinafter: "we", "us", "our organization") attaches great importance to the protection of your personal data. In this privacy policy, we explain which personal data we collect, why we collect it, how we use it, and what rights you have regarding your personal data.
This privacy policy applies to all services of Lead to Perform and the use of our website leadtoperform.nl.
2. Contact Details
- Company Name: Lead to Perform
- Email Address: [email protected]
- Website: leadtoperform.nl
- Chamber of Commerce number: 97456764
For questions about this privacy policy, you can contact us using the above details.
3. What personal data do we collect?
We collect the following categories of personal data:
- 3.1 Private contact details
- First and last name
- Email address
- Phone number
- 3.2 Company details (if applicable)
- Company name
- Company email address
- Company phone number
- Chamber of Commerce number
- Purchase order number (PO number)
- First name, last name, and position of the authorized contact person
- 3.3 Website usage
- Browser type and version
- Pages visited and duration
- Click and scroll behavior (via Google Analytics)
4. Why do we collect this data?
We process your personal data for the following purposes:
- 4.1 Service provision
- Providing coaching and mentoring services
- Communication about our services
- Planning and conducting intake sessions
- Invoicing and payment processing
- 4.2 Customer relationship management
- Maintaining customer data in our CRM system (Attio)
- Communication and follow-up
- Customer satisfaction and service improvement
- 4.3 Website optimization
- Analysis of website usage via Google Analytics
- Improvement of user experience
- Technical optimization
5. Legal basis for processing
We process your personal data on the following legal grounds:
- Performance of contract: For providing our coaching services
- Legitimate interest: For customer relationship management, website optimization, and direct marketing
- Consent: For the use of cookies and Google Analytics
- Legal obligation: For administrative and tax obligations
6. Sharing with third parties
We do not share your personal data with third parties, except in the following cases:
- Processors: We use Google Analytics and Attio CRM. These parties process data on our behalf and have signed a processing agreement
- Legal obligation: When we are legally required to provide data to government authorities
We never sell or rent your personal data to third parties for commercial purposes.
7. Retention periods
We do not retain your personal data longer than necessary for the purposes for which it was collected:
- Customer data: 7 years after termination of the service (in accordance with tax legislation)
- Contact form data: 2 years or until you indicate you are no longer interested
- Website analytics: 26 months (default Google Analytics setting)
- CRM data: As long as there is an active customer relationship, then according to the above periods
8. Your rights
You have the following rights regarding your personal data:
- Right of access: You can request which personal data we process about you
- Right to rectification: You can request correction of incorrect data
- Right to erasure: You can request deletion of your data
- Right to restriction: You can request restriction of processing
- Right to data portability: You can request your data in a structured format
- Right to object: You can object to processing based on legitimate interest
- Right to withdraw consent: When processing is based on consent
To exercise these rights, you can contact us at [email protected]. We will respond to your request within 4 weeks.
9. Cookies and tracking
Our website uses cookies and similar techniques:
9.1 Google Analytics
We use Google Analytics to analyze website visits. These cookies collect anonymized information about your use of our website. IP addresses are anonymized and data is not shared with Google for other purposes.
9.2 Functional cookies
For customers who log in to our portal, we use functional cookies that are necessary for the operation of the system.
You can disable cookies via your browser settings. Note that this may affect the functionality of our website.
10. Security
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes, among other things:
- SSL encryption for all data transmission
- Access control to systems with personal data
- Regular security updates
- Processing agreements with all external parties
11. Complaints
Do you have a complaint about the processing of your personal data? Please contact us first at [email protected]. You also have the right to file a complaint with the Dutch Data Protection Authority via autoriteitpersoonsgegevens.nl.
12. Changes to this privacy policy
We may change this privacy policy from time to time. The most current version is always available on our website. In case of important changes, we will inform you accordingly.