Privacy Policy

1. Introduction

Lead to Perform (hereinafter: "we", "us", "our organisation") attaches great importance to the protection of your personal data. In this privacy policy we explain which personal data we collect, why we collect it, how we use it and which rights you have in relation to your personal data.

This privacy policy applies to all services of Lead to Perform and to the use of our website leadtoperform.nl.

2. Contact details

3. Which personal data do we collect?

We collect the following categories of personal data:

3.1 Contact details of individuals

• First name and surname
• Email address
• Telephone number

3.2 Company details (where applicable)

• Company name
• Company email address
• Company telephone number
• Chamber of Commerce (KvK) number
• Purchase order number (PO number)
• First name, surname and job title of the authorised contact person

3.3 Website use

• IP address
• Browser type and version
• Pages visited and time spent
• Click and scroll behaviour (via Google Analytics)

4. Why do we collect this data?

We process your personal data for the following purposes:

4.1 Service delivery

• Providing coaching and mentoring services
• Communication about our services
• Scheduling and holding intake conversations
• Invoicing and payment processing

4.2 Client relationship management

• Maintaining client records in our CRM system (Attio)
• Communication and follow-up
• Client satisfaction and service improvement

4.3 Website optimisation

• Analysis of website use via Google Analytics
• Improvement of the user experience
• Technical optimisation

5. Legal basis for processing

We process your personal data on the basis of the following legal grounds:

• Performance of a contract: For the delivery of our coaching services
• Legitimate interest: For client relationship management, website optimisation and direct marketing
• Consent: For the use of cookies and Google Analytics
• Legal obligation: For administrative and tax obligations

6. Sharing with third parties

We do not share your personal data with third parties, except in the following cases:

• Processors: We use Google Analytics and Attio CRM. These parties process data on our behalf and have signed a data processing agreement
• Legal obligation: Where we are legally required to provide data to government authorities

We never sell or rent your personal data to third parties for commercial purposes.

7. Retention periods

We do not keep your personal data longer than is necessary for the purposes for which it was collected:

• Client data: 7 years after the end of the services (in line with tax legislation)
• Contact form data: 2 years, or until you tell us you are no longer interested
• Website analytics: 26 months (the standard Google Analytics setting)
• CRM data: For as long as there is an active client relationship, and thereafter in line with the periods above

8. Your rights

You have the following rights in relation to your personal data:

• Right of access: You can request which personal data we process about you
• Right to rectification: You can request correction of inaccurate data
• Right to erasure: You can request deletion of your data
• Right to restriction: You can request restriction of the processing
• Right to data portability: You can request your data in a structured format
• Right to object: You can object to processing based on legitimate interest
• Right to withdraw consent: Where processing is based on consent

To exercise these rights, you can contact us at rise@leadtoperform.nl. We respond to your request within 4 weeks.

9. Cookies and consent

This website sets no analytics cookies before you consent to them. On your first visit a dialogue appears in which you can accept or refuse analytics cookies. Refusing is exactly as easy as accepting, and while you have chosen neither, nothing is loaded.

9.1 Analytics cookies (Google Analytics 4)

If you consent, we load Google Analytics 4 to measure how the website is used. This sets cookies (_ga and _ga_*) holding a randomly generated identifier that recognises returning visits. Your IP address is processed in truncated form. Google acts as our processor and data may be transferred to servers outside the European Union. If you do not consent, Google Analytics is not loaded and these cookies are not set. We have set the retention period for this analytics data to fourteen months, after which Google deletes it automatically.

9.2 Necessary cookies

A small number of cookies are required for the site to work and therefore do not ask for consent. Your cookie choice itself is stored locally in your browser so that we do not have to ask again on every visit. We do not use this data to track you.

You can change your choice at any time through the Cookie preferences link at the foot of every page. You can also delete or block cookies through your browser settings; this may affect how the website works.

10. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include:

• SSL encryption for all data transmission
• Access control for systems holding personal data
• Regular security updates
• Data processing agreements with all external parties

11. Complaints

Do you have a complaint about the processing of your personal data? Please contact us first at rise@leadtoperform.nl. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via autoriteitpersoonsgegevens.nl.

12. Changes to this privacy policy

We may amend this privacy policy from time to time. You will always find the most recent version on our website. We will inform you of any material changes.